We worked with TK Kader to create a bold, compelling and colorful visual identity. We crafted an on-brand look and feel for TK's social platforms, and designed a powerful scalable website. We drew on TK's own personality and approach to shape a visual identity that spoke clearly to his customers and fans. TK appears across multiple channels and platforms, where standing out is just as important as conveying a serious, yet fun attitude and perspective. The visual system conveys TK's unqiue voice throughout his website, social channels and print materials.